Adding purchase pixels to your Shopify store is a great way to track your customer’s purchases and better understand their behavior. Purchase pixels allow you to see how customers interact with your website, what products they buy, and how much they’re spending. This data can be invaluable in helping you optimize your store for a better customer experience.

In this article, we’ll walk you through how to add purchase pixels to your Shopify store. We’ll also discuss why it’s important to track purchase data and how you can use it to improve your business.

What are Purchase Pixels and Why are They Important?
Purchase pixels are snippets of code that you can add to your website to track customer purchases. They allow you to see what products your customers are buying, when they’re buying them, and how much they’re spending.

This data is extremely valuable as it can help you better understand your customers’ behavior and preferences. You can use it to create targeted campaigns, optimize your website for better conversions, and improve your overall customer experience.

How to Add Purchase Pixels to Your Shopify Store
Adding purchase pixels to your Shopify store is easy. All you need to do is copy the code provided by the tracking service you’re using (such as Google Analytics) and paste it into your Shopify theme code.

To do this, log into your Shopify store and go to Online Store > Themes > Actions > Edit code.

Once you’re in the themes code editor, look for the “theme.liquid” file. This is the file that controls how your entire store looks and functions.

Scroll down to the bottom of the file and paste the code for your purchase pixel. Make sure to save your changes and you’re done!

<!-- Google Analytics -->
<script> window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date; ga('create', 'UA-XXXXX-Y', 'auto'); ga('require', 'ecommerce');
</script>
<script async src='https://www.google-analytics.com/analytics.js'></script>
<!-- End Google Analytics -->

Conclusion
Adding purchase pixels to your Shopify store is an important way to track customer purchases, optimize your website for better conversions, and improve your overall customer experience. It’s easy to do and can provide you with invaluable insights about your customers’ behavior. So if you’re looking to get the most out of your Shopify store, make sure to add purchase pixels as soon as possible!