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Articles tagged with #shopify-merchant
We have to admit that the relationship between Google Analytics & Shopify is not very much like a legendary one that we can see in movies, as they don’t always get along. This is what causes data discrepancy problems between GA4 and Shopify at the en...
Crafted with enhanced features to monitor user behavior and improve performance marketing analysis, Google Analytics is one of the most powerful tracking & reporting tools for Shopify merchants. Google Analytics 4, the most advanced version of Google...
You’ve all heard the shocking news that Google is sunsetting Universal Analytics in less than a year. This places Shopify merchants in a tight spot as Shopify hasn’t come up with a native integration option as of now (July 2022). You shouldn’t let th...
